01 / CONTEXT
An industrial operation does not fit into a generic CRUD.
Radburg operates in a circular economy domain where every asset must be tracked from input to output. Reception, the eight stages of production, quality control, sales and warranty have their own rules and exceptions.
The stake was a single source of truth: each asset's history, operations performed, responsibility and associated documents must remain linked and verifiable.
02 / INT80 ROLE
From ERP core to online conversion.
Liviu Popa led the architecture and development of core ecosystem modules. Involvement covers domain modeling, production traceability, enterprise online sales, CRM, internal and customer messaging, backoffice, online stores, access control and observability.
- 01
ERP and production
End-to-end flows for receiving, eight stages of production, quality control, sales and warranty.
- 02
Enterprise online sales solutions
Commercial architecture for B2B and B2C customers, offers, orders, payments and conversion at scale.
- 03
CRM and messaging
Business relationship, conversations and customer history kept in the same operational context.
- 04
Backoffice and online stores
Catalog, stock, order and content management through tools directly connected to ERP.
- 05
AI and computer vision
Automations for data capture, labeling and waste management integrated into the flow.
- 06
Control and audit
Granular permissions, audit logs, departmental isolation, and tools for operating at scale.
03 / MAP OF THE SYSTEM
Operation and commerce speak the same language.
ERP traceable
Reception, eight stages, quality control and warranty in a single history.
CRM
Customers, opportunities, activity and business context connected to the operation.
Messaging
Internal and external conversations kept near the customer, order and asset.
Back office
Operational tools for catalog, pricing, inventory, orders and users.
Online stores
B2B and B2C storefronts connected to the same enterprise data source.
AI & automation
Reducing repetitive tasks and improving data quality.
04 / RESULT
>$20M converted through one connected ecosystem.
Online sales solutions have supported $20M+ in conversions. In parallel, data capture automation and interfaces built for the people in the operation improved certain flows by up to 70%, for an ecosystem used by more than 1,500 users.