01 / CONTEXT
B2B commerce has rules that the generic store doesn't see.
A distributor, a service center and a reseller do not look at the same catalog in the same way. Prices, stock, availability and ordering method depend on the business relationship and the context of each customer.
The product must reduce the time between identifying the right tire and confirming the order, without hiding important operational information.
02 / INT80 ROLE
Contribution to product and trade flow.
Engagement tracked the B2B experience that connects catalog, custom pricing, inventory and ordering for distributors, service centers and resellers.
- 01
Modeling the catalog
Product structure and navigation oriented for quick selection.
- 02
Commercial context
Price and availability shown according to B2B relationship.
- 03
Order flow
Clear steps from selection to order confirmation.
- 04
Web delivery
Interface adapted to any screen and integration with the systems behind the platform.
03 / MAP OF THE SYSTEM
Four layers, one experience.
Catalog
Search and filter for specific business needs.
Price
Contractual context and relevant information for the customer.
Stock
Availability connected to purchase decision.
Order
Continuity from selected product to commercial processing.
04 / RESULT
Less distance between need and order.
TyreCenter becomes a digital workplace for B2B customers: business information and product are presented in the same flow, and the experience remains accessible on desktop and mobile.