01 / CONTEXT
The offer was rich. The path to selection had to be simplified.
DayTrip Romania offers private transfers and sightseeing experiences in Romania. For a visitor, the digital product must translate a broad offering into easy-to-understand destinations, details and steps.
The challenge was to keep the inspirational nature of travel, but remove ambiguity from selection and contact — especially for mobile users and international tourists.
02 / INT80 ROLE
Product, web experience and content structure.
The engagement tracked the digital experience that transforms the tour and transfer offer into a clear path of discovery, selection and booking.
- 01
Information architecture
Coherently organized destinations, tours, transfers and editorial content.
- 02
Exploration experience
Pages that provide sufficient context before the contact decision.
- 03
Conversion flow
Visible steps between product, availability and service request.
- 04
Responsive and discoverable
Mobile interface and technical foundation for organic search.
03 / PRODUCT MAP
Inspiration up. Friction down.
Destinations
Content that explains the place and experience before the offer.
Products
Information and differences presented in a repeatable structure.
Operator
Background about the experience, transport and service provided.
Reservation
A direct route to contact and confirmation of need.
04 / RESULT
A digital product that supports the journey.
The offer is presented as a coherent experience, not as a list of services. The visitor can understand more quickly what suits them and has a visible path to request the transfer or excursion.