01 / CONTEXT
An artist's identity must be felt before it can be explained.
For a performing artist, the website is not just a business card. It needs to convey the style, make the music easy to discover and provide the organizers with the necessary information without the experience becoming crowded.
Laura Olteanu needed her own space, independent of the pace of social platforms, where the artistic image and the booking route could work together.
02 / INT80 ROLE
Digital brand, editorial experience and implementation.
INT80 structured and implemented the digital experience around the content that matters to audiences and organizers: story, repertoire, video, gallery and contact.
- 01
Visual direction
A sober and warm system that lets photography and music lead the experience.
- 02
Content architecture
Clear sections for presentation, music, videos, gallery and appearances.
- 03
Frictionless booking
Short paths to contact, optimized for organizers and collaborators.
- 04
Performance and SEO
Semantic structure, metadata and media delivered responsively for fast loading.
03 / EXPERIENCE MAP
From the first note to the event request.
Hero and identity
An immediate introduction to the visual and musical universe of the artist.
Music & video
Essential content organized for seamless exploration.
Gallery & story
Visual and editorial context for the public, press and organizers.
Reservation
Contact and relevant information remain easy to find on any device.
04 / RESULT
A channel of its own, recognizable and ready for the stage.
The result is a digital presence that keeps the artist's identity at the center and turns audience interest into a clear path to listening, discovery and collaboration.